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  • Infosites.Biz | Basics for Creating Videos

    As you work through the video creation process, keep in mind these steps. Many people use ADDIE (Analyze, Design, Develop, Implement, and Evaluate) as a framework. This sheet puts those steps into perspective for the video creation process. PART 1 | Preparing to Film PART 2 | Filming the Video PART 3 | Uploading to YouTube on a Desktop

  • Infosites.Biz | What you Need to Know about Marketing Campaign Management

    There are countless marketing campaigns running all over the world at the same time. It's no wonder why people have become so immune to those "eye-catching" subject lines. With ad campaigns, email campaigns, trade show campaigns, print campaigns, etc... it's sometimes overwhelming, and due to their frequency, it can be difficult to decipher why you're even running them in the first place. Campaign management requires diligent planning, timely execution, and a ton of knowledge and insight into the audience you're reaching out to. Marketing campaign management normally requires a dedicated marketeer or a team of marketers, depending on how big the campaign actually is. What is Campaign Management? Campaign management is the planning, execution, tracking, and analysis of a marketing initiative; sometimes centered on a new product launch or an event. Campaigns normally involve multiple pushes to potential buyers through email, social media, surveys, print materials, giveaways, etc. all focusing on a similar topic or idea. Marketing campaigns are launched to get potential buyers thinking about a specific problem — a problem that can be solved using your product or service. These campaigns are crucial in engaging your audience and raising market awareness around your brand. In order to master multi-channel campaign management, you need to understand what your audience is interested in. What problems are they trying to solve? What does their daily routine look like? What would catch their attention? These are the basics of building a marketing campaign that leads to conversions. What Does a Marketing Campaign Manager Do? A marketing campaign manager is usually someone who has experience in email marketing and is familiar with CRM and digital marketing automation tools like Marketo, Salesforce and the like. They usually work closely with sales, sales ops, and external agencies to execute marketing campaigns and measure and report on their effectiveness. A marketing campaign manager is responsible for planning and executing the marketing campaign so that it meets the goals and needs of the marketing team. They also oversee and schedule everything customer-facing; including all copy, design, and audience segments. Some Popular Marketing Campaign Management Tools Nothing wastes more time than countless training sessions and meetings going over a new software. So make sure the tool you choose can be picked up quickly, so you can dedicate more time to perfecting your campaigns. Another important aspect to look for is multi-channel marketing automation. Make sure that you are able to interact with your customers in ways other than just email: social media, SEM, PPC, Google Adwords, and live chats, are all great ways to learn more about your buyers and drive traffic to your website, so make sure your new tool can support it. Lastly, make sure the analytics are built in and provide you will good metrics on the performance of your campaigns. Analytics tell you what content is working and how your customers are responding to your campaigns. This data is especially useful to sales, as they need to work in sync with marketing to make sure all messaging is consistent and on brand.

  • Infosites.Biz | Use of Amazon Keywords in Amazon Marketplace

    Most shoppers are heading straight to Amazon to search for products – bypassing Google or Bing. For 63 percent of consumers in the United States, the eCommerce giant is the default search engine for goods. This makes discoverability on the platform a daunting prospect for sellers. But it also emphasizes how Amazon search engine optimization (SEO) is more important than ever. Averaging over 200 million unique monthly users and racking up a quarterly revenue of approximately $125 billion, Amazon is poised to grow even bigger. Merchants can seize this opportunity and stay ahead of competitors. For starters, you can leverage the best Amazon keywords to improve your search ranking and visibility. In the upcoming sections, we discuss how to choose keywords for Amazon and dominate arguably the largest eCommerce search engine in North America. What Is Amazon SEO? While other online marketplaces like Walmart and Etsy exist, Amazon is the main search engine for eCommerce. The company accounts for 47 percent of online sales alone, so when it indexes information within its territory, it’s already covering a lot of ground. Like good old search engines, Amazon Search features an algorithm, known as the A9, that determines how products on the platform are ranked for a particular keyword. But unlike Google, it doesn’t concern itself with search intent: finding the most useful answer to someone’s query. Instead, it focuses on bringing to the fore the products that users are most likely to buy. It’s about making more sales, fast. When you understand its purpose, Amazon search engine optimization doesn’t seem to be too complex at all. At its core is the simple question of how to add keywords to Amazon listing copy and other SEO components. In the next section, we zoom in on the best Amazon keywords tips, identifying standard practices that get your search terms indexed and ranked high by Amazon Search. How To Use Amazon Keywords To Boost Ranking and Conversion What is Amazon SEO strategy creation without the proper deployment of the pivotal search terms? Let’s delve into the Amazon keywords tips that can catapult your product pages to the top of the platform’s search rankings. Greater visibility means you increase your chances of getting found by users, converting leads into customers and hitting your sales goals. If you’re a new seller, here’s a quick reminder to check if your product is included in the Amazon catalog. If it isn’t, go ahead and create an ASIN for it. ASIN stands for Amazon Standard Identification Number, which is unique to each product. Once you get that out of the way, you’re ready to stand out among the millions of offerings on Amazon. Here’s how:

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