There are countless marketing campaigns running all over the world at the same time. It's no wonder why people have become so immune to those "eye-catching" subject lines.
With ad campaigns, email campaigns, trade show campaigns, print campaigns, etc... it's sometimes overwhelming, and due to their frequency, it can be difficult to decipher why you're even running them in the first place.
Campaign management requires diligent planning, timely execution, and a ton of knowledge and insight into the audience you're reaching out to. Marketing campaign management normally requires a dedicated marketeer or a team of marketers, depending on how big the campaign actually is.
What is Campaign Management?
Campaign management is the planning, execution, tracking, and analysis of a marketing initiative; sometimes centered on a new product launch or an event. Campaigns normally involve multiple pushes to potential buyers through email, social media, surveys, print materials, giveaways, etc. all focusing on a similar topic or idea.
Marketing campaigns are launched to get potential buyers thinking about a specific problem — a problem that can be solved using your product or service. These campaigns are crucial in engaging your audience and raising market awareness around your brand.
In order to master multi-channel campaign management, you need to understand what your audience is interested in. What problems are they trying to solve? What does their daily routine look like? What would catch their attention? These are the basics of building a marketing campaign that leads to conversions.
What Does a Marketing Campaign Manager Do?
A marketing campaign manager is usually someone who has experience in email marketing and is familiar with CRM and digital marketing automation tools like Marketo, Salesforce and the like. They usually work closely with sales, sales ops, and external agencies to execute marketing campaigns and measure and report on their effectiveness.
A marketing campaign manager is responsible for planning and executing the marketing campaign so that it meets the goals and needs of the marketing team. They also oversee and schedule everything customer-facing; including all copy, design, and audience segments.