There are a number of benefits to translating your site’s text. For instance, SEO, it increases your potential audience, can help increase your conversions, and also offers a boost to your site’s accessibility.
One often overlooked benefit of making your site available in multiple languages (English mainly) is that it can help improve your SEO efforts. This requires structuring the multilingual site correctly.
Throughout this presentation we’ll show how you could improve your SEO (search engine optimization and Google search) by making your site multilingual with an additional language, mainly English.
The General Benefits of Translating your Site
If your site uses English as the primary (or secondary) language, it’s part of an enormous majority. In fact, over half of all websites provides its content in English, which makes it by far the most common language online. That’s perhaps not shocking, as English is also the language that most internet users speak. However, those statistics are still somewhat surprising compared to the rest of the world.
For example, while nearly a billion internet users speak Chinese, it’s not represented by even 2% of all websites. Similarly, under 5% of websites offer Spanish, even though over 500 million users speak the language. It seems many site owners have simply decided to focus on the most popular language among users, and subsequently skipped over the vast numbers who don’t otherwise speak English.
Translating your site can help you (and your site):
1. Much better performance with “search engines”, mainly Google Search;
2. Expand your potential audience as many visitors use now a VPN application, which mainly directs the searcher to an English version site;
3. Communicate with a diverse group of users and potentially increase your conversions.
The 3 Reasons why Making your Site a Multilingual one could Improve your SEO
Search Engine Optimization (SEO) is a crucial process for ensuring your site is visible in Search Engine Results Pages (SERPs).
The better your site ranks, the higher your pages will appear for relevant search keywords.
As we said, you can actually improve your SEO simply by making your site available in at least a second language. We’re going to look at the main reasons in the following slides.
Overall SEO Ranking Improvement
Deciding on Specific Areas, Regions and Content
How to Achieve a Better Ranking
The Next Steps ...
Google Search & SEO
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